SHOP-IN-THE-SHOP
We have implemented our 'shop-in-the shop' concept widely and successfully in Italy. With a team of 17 agents and over 100 merchandisers, we visit our customer sales points several times monthly.
- Our objective is to organise and keep our customer sales points up-to-date in the most efficient way. We do this by:
- Providing appropriate displays.
- Collaborating with each client to decide the best product mix.
- Regularly reviewing the product mix so as to ensure the most efficient use of shop space provided.
- Securing assortment renewal and stock levels.
- Advising on and offering assistance for promotional campaigns.
Our agents are based in their region and are therefore well-informed of local activities and needs and are ready to act promptly, at short notice to assist our clients.
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